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How to set RIGHT OBJECTIVES of Premiums Campaign in 10 Minutes?

Have you had experience as per below ?

  • Failed to achieve optimised marketing or promotional result by using promotional gift?
  • Not confident with the power of promotional gift ?
  • No idea how promotional corporate gift able to help your business growth?

If your answer is YES, it is very high possibility that you are not setting up  CORRECT OBJECTIVE during initial stage of marketing plan by using promotion gift. In fact there are 3 BASIC TYPE APPLICATION of premiums, include FREE PREMIUMS, ON- PACKAGE PREMIUMS and SELF-LIQUITADING PREMIUMS. Each application have different marketing objective and it will lead us to achieve different result.



The marketing objectives of such premiums are to

– Promote multiple brand(s) purchases

– Increase brand recognition and customer awareness

– Encourage new or additional brand use

– Make brands more user-friendly

– Reward loyal consumers

The benefits of free premiums include it add value on the company, no need for elaborate packaging and it allow larger premiums to be offered.



The marketing objectives of such premiums are to

– Increase brand visibility and customer awareness

– Revitalize a mature brand

– Promote multiple purchases through continuity premiums

– Encourage new or additional uses for a brand

– Reward customer loyalty

The benefits of on package premiums include positive Impact at point-of-sale due to their visibility,offer immediate consumer gratification,have no redemption or coupon cost and provide added value.



The marketing objectives of this type of premium is to attract more customers with low prices.

The benefits to the manufacturer is that they receive additional revenues.

Successful premium programs require that marketers to

– Match the premium to the targeted market;

– Carefully select the premium ( avoid fads, try for exclusivity);

– Pick a premium that reinforces the company’s product and image;

– Integrate the premium with other IMC tools ( especially advertising and POP displays)

– Don’t expect premium to increase short-term profits.





The 6 Interesting Facts About Premiums Gift In Business

Are you a business owner or marketing minded person who always looking for the most effective business channel to promote your company service or product ? As far as we concern, there are many ways to do promotion and create market awareness such as TV or radio advertising, road show, conventional flyer distribution method, Billboard advertisement, media advertisement and etc.

However, the whole market trend is making a huge change now and there is more and more corporate business prefer to use premium gift as their priority tool to reach their targeted audience which is proven able to delivery marketing result more effectively and faster.

Here is the 6 interesting Facts about Premium Gift in Business and it might be helpful to you before making any adverting decision in the future.

1) 66% of consumer claimed they could recall the brand on the promotional product received with the past 12 months.


2) The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print.


3) 79% of customer would be likely to do business with the company again if they received printed promotional gift before. 


4) Most gift receiver (87%) kept a promotional item for longer than a year!


5) half customer (56%) said their impression of the company improved after receiving a branded promotional gift.


6) Many consumers are willing to switch their brand in order to receive a free promotional gift.


Don’t hesitate anymore, engaged with us now for more promotional door gift ideas.

We definately can help you to enhance your company marketing and branding awarenss.

Contact us Now


How Long Silkscreen Printing Logo Can Last For ?

How Long Silkscreen Print Logo Can Last For ?

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Are you afraid of getting poor quality silkscreen printing result which does not last longer or easily faded out ? In fact you don’t have to worry about it.

Silkscreen printing is one of the traditional printing method which widely used for corporate gift industry. It is a last longer and reliable method as the screen printing ink penetrate and cured into the surface of gift. Depending on the quality of gift item, silkscreen printing actually could be last as long as the gift itself. Avoid using any sharp item to scratch the silkscreen printing logo in order keep it last longer.

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What is the Benefit to use silkscreen printing ?

  • More costing effective for bulk order printing
  • Faster and reliable and last longer compare to heat press
  • Softer feel and the logo can be iron ( subject to material )


What is the Disadvantage of Silkscreen printing

  • Expensive on small quantity order as it require a screen and setup for each color
  • Not able to print full color include toning color

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How is the process of silkscreen printing ?

Silkscreen printing uses a fine mesh stretched tightly onto a frame. A negative design is created on the screen and ink is pushed through with a squeegee, making direct contact on the object. This printing is suited for medium to large sized prints. One colour is considered one print.A block charge is applicable to create a silkscreen.


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